Coverage of programmatic advertising — DSPs, SSPs, RTB, and the open web.
Two years since Google killed cookie deprecation. The first-party data, clean rooms, and identity programs built during four years of prep are now real …
Read more →The Trade Desk's Ventura CTV OS is seeing its first publisher integrations. OS-layer control over TV identity, measurement, and inventory changes CTV buying …
Read more →Google dropped its cookie deprecation plan on July 22. With $1B+ invested in alternatives, the industry now asks: did UID2, RampID, and clean rooms just become …
Read more →Google formally delayed full cookie deprecation. Preparation fatigue is real — but the infrastructure built for cookie-free futures has value regardless of …
Read more →Google's 1% Chrome cookie deprecation rollout is live. First data from the Tracking Protection cohort shows CPM impact, targeting gaps, and buyer …
Read more →Google confirmed cookie deprecation begins for 1% of Chrome users in January 2024. That's ~30 million users. Here's what to track in GA4, your DSP, and SSP to …
Read more →Topics API reached GA in Chrome 115 while cookies remain fully operational. The cognitive dissonance is real. Here's what advertisers should actually do: run …
Read more →Topics API hits Chrome 115 GA in July 2023. Early test results show meaningful reach limitations and contextual outperforming Topics in head-to-head tests. What …
Read more →Prebid Server updates are changing the server-side header bidding calculus. What publishers gain on latency and lose on identity resolution — and how to think …
Read more →Google has delayed cookie deprecation again. The industry's preparation fatigue is real — but the case for first-party data investment has nothing to do with …
Read more →Google's Topics API replaces FLoC with 350 interest categories. What that means for targeting fidelity, reach, and the future of audience buying.
Read more →The Trade Desk reported Q3 record results and launched Solimar with UID2 integration and Koa AI. Here's what the platform changes mean for first-party data …
Read more →The IAB Tech Lab and EFF published sharp critiques of FLoC in June and July. Here's the fingerprinting problem, why it matters, and whether Privacy Sandbox can …
Read more →Google's second cookie deprecation delay pushes the timeline to H2 2023. With the UK CMA already scrutinizing Privacy Sandbox, the delay looks less like …
Read more →Google pushed cookie deprecation to late 2023. FLoC origin trials are beginning. The convenient delay gives Google time to build Privacy Sandbox alternatives …
Read more →Contextual targeting is seeing a demand surge as cookie deprecation looms. Semantic NLP-based contextual is fundamentally different from keyword targeting — …
Read more →Google controls Chrome, the largest SSP, and the largest DSP. Inside the W3C Privacy Sandbox debate and why the independent adtech ecosystem is losing the …
Read more →Google's blog post this week set a firm 2-year timeline for third-party cookie deprecation in Chrome. Here's what it means for the industry right now.
Read more →Prebid.js has given publishers a way to run true auction competition on their inventory. Google's DFP waterfall is no longer the default. Here's what changed …
Read more →PMPs are giving premium publishers a way to participate in programmatic without surrendering brand or price. Here's how the deal structures actually work.
Read more →Mobile programmatic is surging, but the cookie doesn't work on mobile. Here's what targeting actually looks like without reliable identifiers — and what to do …
Read more →Video RTB is attracting serious buyer attention, but supply constraints and mobile fragmentation mean the reality lags behind the pitch. Here's an honest …
Read more →RTB is reshaping how agency trading desks buy display. Here's what the auction mechanics actually look like and why data is the real story.
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