Marketing technology coverage — automation, CRM, analytics, AI, and the modern martech stack.
AI Max for Search entered broad availability this month. Strong performance data, real control trade-offs. Who should run it and what transparency you're …
Read more →WPP, Publicis, and IPG are racing to build proprietary AI media infrastructure. What this means for brands that rely on agency data vs. those building their …
Read more →Meta's Q3 results show ATT's impact largely offset. Aggregated Event Measurement, CAPI, and Advantage+ rebuilt the signal. What advertisers leave on table …
Read more →AI Overviews are live in Search. Performance Max got AI expansions. Demand Gen replaces Discovery. What these changes mean for paid search click volume and …
Read more →Runway, Midjourney v5, DALL-E 3, and Adobe Firefly have all shipped major updates in 2023. After six months of real agency use, here's an honest report on …
Read more →Google Marketing Live 2023 expanded Performance Max with AI-generated assets and audience signals. The accountability question when Google writes your ads is …
Read more →ChatGPT reached 100 million users in January 2023. With HubSpot, Salesforce, and Adobe all announcing AI integrations, here's the honest view of what actually …
Read more →Salesforce is pivoting away from its Krux DMP acquisition. Oracle and Adobe marketing cloud DMPs are retreating. The cookie-based DMP era is ending — here's …
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