Adtech and martech industry news — acquisitions, antitrust, earnings, and market analysis.
Adtech and martech industry coverage: company news, acquisitions, regulatory developments, earnings analysis, and market trends.
Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
Read more →Judge Brinkema ruled Google illegally monopolized publisher ad servers and ad exchange markets. DOJ calls for divestiture of Google Ad Manager. What the verdict …
Read more →Retail media surpassed paid search as fastest-growing digital ad category. The 'commerce media' framing is taking hold — off-site display, CTV, and social …
Read more →Judge Brinkema's adtech verdict is expected this year. Based on trial evidence, two counts carry the highest liability risk. Every outcome scenario carries …
Read more →2024's four defining narratives: cookies didn't die, Google lost two antitrust cases, retail media measurement remained broken, and AI reshaped every major …
Read more →Google ruled a search monopolist in August. AdTech trial testimony concluded. Two remedy scenarios — Chrome/Android vs. AdX/DFP divestiture — and what each …
Read more →Three weeks of testimony in US v. Google has exposed auction mechanics through internal emails. What publishers and buyers need to reconsider about open …
Read more →The DOJ's adtech antitrust trial against Google begins September 9. Project Jedi, Project Poirot, and AdX/DFP tying are the core claims. What the evidence …
Read more →Retail media is projected at $60B+ in 2024 US spend. With 200+ networks using incompatible measurement methodologies, buyers can't compare performance across …
Read more →Amazon unBoxed 2023 launched Publisher Cloud and expanded CTV attribution. When Amazon can connect a CTV ad to a same-session purchase, full-funnel attribution …
Read more →IAB's Retail Media Measurement Guidelines are out for comment. The on-site vs off-site distinction is finally formalized. But standardized ROAS reporting across …
Read more →MediaMath filed Chapter 11 on June 30, 2023. After 15+ years, the independent DSP's collapse was structural — cookies, walled gardens, and identity …
Read more →The DOJ filed its adtech antitrust suit against Google on January 24, 2023. The 'last look' allegation against AdX is the most technically specific claim — and …
Read more →Disney+'s ad tier launched December 8, completing a premium streaming bundle that spans Disney+, Hulu, and ESPN+. Why Disney's CTV ad structure is fundamentally …
Read more →Netflix Basic with Ads launched November 3 at $65 CPM floors with limited targeting. Where Netflix inventory fits a CTV media plan — and whether early pricing …
Read more →With Amazon at $31B+ and every retailer building a network, retail media's measurement chaos is a ticking clock. Why IAB Tech Lab's draft standards matter …
Read more →Netflix lost subscribers in Q1 2022 and is now actively exploring an ad-supported tier with Microsoft. What 220M subscribers as new CTV inventory actually means …
Read more →Elon Musk's Twitter takeover bid raises real brand safety questions for advertisers. With 90%+ ad revenue dependence, here's what a pullback scenario looks like …
Read more →Meta's Q4 2021 earnings revealed a $10B ATT revenue headwind, the first-ever user decline, and a stock crash. What this tells advertisers about measurement in a …
Read more →MediaMath, Amobee, and second-tier DSPs face existential questions as Google previews Topics API. The Trade Desk, DV360, and Amazon DSP have absorbed market …
Read more →Criteo acquired IPONWEB for $380M. IPONWEB built BidCore and HABs. The deal positions Criteo as a full-stack adtech player — but is it growth strategy or …
Read more →IAB recognized retail media as a formal ad category at its Annual Leadership Meeting. Amazon, Walmart, Kroger, and Target are building ad networks that now …
Read more →IAB reports $139.8 billion in 2020 US digital ad revenue despite COVID. But Amazon, Google, and Facebook absorbed the growth while independent adtech bifurcated …
Read more →The #StopHateForProfit boycott peaked with over 1,000 brands pausing Facebook spend. What it reveals about walled garden accountability — and why Facebook will …
Read more →Brands mass-blocking COVID keywords are demonetizing the most-read journalism in years. The industry's blunt brand safety tools are failing publishers at the …
Read more →Programmatic CPMs are collapsing in real time as COVID-19 disrupts advertiser spending. Here's what's happening across formats and what buyers should do now.
Read more →The Times UK investigation revealed brands funding extremist content on YouTube. But the mechanisms that created this problem exist throughout open exchange …
Read more →PageFair's August report puts the ad blocking user base at 198 million. The industry's options are limited and its self-regulatory track record is not …
Read more →The ANA/White Ops bot fraud report puts a number on the problem. Now buyers need to ask their DSPs hard questions about pre-bid verification and IVT reporting.
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