Adtech and martech industry news — acquisitions, antitrust, earnings, and market analysis.
Practical guidance following the Google adtech monopoly verdict. Don't wait for appeal. Publisher ad server testing, DV360 alternatives, and what the verdict …
Read more →Judge Brinkema ruled Google illegally monopolized publisher ad servers and ad exchange markets. DOJ calls for divestiture of Google Ad Manager. What the verdict …
Read more →Retail media surpassed paid search as fastest-growing digital ad category. The 'commerce media' framing is taking hold — off-site display, CTV, and social …
Read more →Judge Brinkema's adtech verdict is expected this year. Based on trial evidence, two counts carry the highest liability risk. Every outcome scenario carries …
Read more →2024's four defining narratives: cookies didn't die, Google lost two antitrust cases, retail media measurement remained broken, and AI reshaped every major …
Read more →Google ruled a search monopolist in August. AdTech trial testimony concluded. Two remedy scenarios — Chrome/Android vs. AdX/DFP divestiture — and what each …
Read more →Three weeks of testimony in US v. Google has exposed auction mechanics through internal emails. What publishers and buyers need to reconsider about open …
Read more →The DOJ's adtech antitrust trial against Google begins September 9. Project Jedi, Project Poirot, and AdX/DFP tying are the core claims. What the evidence …
Read more →Retail media is projected at $60B+ in 2024 US spend. With 200+ networks using incompatible measurement methodologies, buyers can't compare performance across …
Read more →Amazon unBoxed 2023 launched Publisher Cloud and expanded CTV attribution. When Amazon can connect a CTV ad to a same-session purchase, full-funnel attribution …
Read more →IAB's Retail Media Measurement Guidelines are out for comment. The on-site vs off-site distinction is finally formalized. But standardized ROAS reporting across …
Read more →MediaMath filed Chapter 11 on June 30, 2023. After 15+ years, the independent DSP's collapse was structural — cookies, walled gardens, and identity …
Read more →The DOJ filed its adtech antitrust suit against Google on January 24, 2023. The 'last look' allegation against AdX is the most technically specific claim — and …
Read more →Disney+'s ad tier launched December 8, completing a premium streaming bundle that spans Disney+, Hulu, and ESPN+. Why Disney's CTV ad structure is fundamentally …
Read more →Netflix Basic with Ads launched November 3 at $65 CPM floors with limited targeting. Where Netflix inventory fits a CTV media plan — and whether early pricing …
Read more →With Amazon at $31B+ and every retailer building a network, retail media's measurement chaos is a ticking clock. Why IAB Tech Lab's draft standards matter …
Read more →Netflix lost subscribers in Q1 2022 and is now actively exploring an ad-supported tier with Microsoft. What 220M subscribers as new CTV inventory actually means …
Read more →Elon Musk's Twitter takeover bid raises real brand safety questions for advertisers. With 90%+ ad revenue dependence, here's what a pullback scenario looks like …
Read more →Meta's Q4 2021 earnings revealed a $10B ATT revenue headwind, the first-ever user decline, and a stock crash. What this tells advertisers about measurement in a …
Read more →MediaMath, Amobee, and second-tier DSPs face existential questions as Google previews Topics API. The Trade Desk, DV360, and Amazon DSP have absorbed market …
Read more →Criteo acquired IPONWEB for $380M. IPONWEB built BidCore and HABs. The deal positions Criteo as a full-stack adtech player — but is it growth strategy or …
Read more →IAB recognized retail media as a formal ad category at its Annual Leadership Meeting. Amazon, Walmart, Kroger, and Target are building ad networks that now …
Read more →IAB reports $139.8 billion in 2020 US digital ad revenue despite COVID. But Amazon, Google, and Facebook absorbed the growth while independent adtech bifurcated …
Read more →The #StopHateForProfit boycott peaked with over 1,000 brands pausing Facebook spend. What it reveals about walled garden accountability — and why Facebook will …
Read more →Brands mass-blocking COVID keywords are demonetizing the most-read journalism in years. The industry's blunt brand safety tools are failing publishers at the …
Read more →Programmatic CPMs are collapsing in real time as COVID-19 disrupts advertiser spending. Here's what's happening across formats and what buyers should do now.
Read more →The Times UK investigation revealed brands funding extremist content on YouTube. But the mechanisms that created this problem exist throughout open exchange …
Read more →PageFair's August report puts the ad blocking user base at 198 million. The industry's options are limited and its self-regulatory track record is not …
Read more →The ANA/White Ops bot fraud report puts a number on the problem. Now buyers need to ask their DSPs hard questions about pre-bid verification and IVT reporting.
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