Data strategy, privacy regulations, consent management, and cookieless advertising.
Data strategy, privacy regulations (GDPR, CCPA), consent management platforms, and cookieless advertising solutions.
Texas TDPSA, Oregon CPA, and 10+ active state privacy laws create compliance chaos for mid-market brands. AI ad creative at 30% of display inventory. The case …
Read more →The CMA's concern isn't privacy — it's competition. If Privacy Sandbox gives Google more market power than cookies did, it fails antitrust scrutiny on both …
Read more →CPRA became operative January 1, 2023. The CPPA is active and enforcement is real. Sensitive data, right to correct, employee and B2B data — here's what changed …
Read more →The FTC's advance notice of proposed rulemaking on commercial surveillance could mark the beginning of federal US privacy law. What opt-in consent would mean …
Read more →California's Proposition 24 would create the CPRA, the toughest US privacy law yet, if it passes November 3. Here's what changes for adtech and what it means …
Read more →The California Consumer Privacy Act takes effect January 2020. Here's what the GDPR experience taught adtech operations — and where the CCPA compliance …
Read more →GDPR enforcement began May 25. The first week of programmatic data shows inventory drops, DSP blackouts, and CMP chaos. Here's what buyers saw in their …
Read more →The Cambridge Analytica scandal is being read as a Facebook story. It's actually an adtech data story. The practices that enabled it run through the entire …
Read more →GDPR was adopted in April and enforcement begins May 2018. The adtech industry has two years to get its consent and data practices right. Most will wait until …
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