AdTech coverage — ad servers, identity solutions, clean rooms, and measurement.
IAB/MRC Attention Measurement Guidelines are advancing. Attention replaces viewability as the optimization signal. What eye tracking, scroll depth, and dwell …
Read more →Identity-resolved inventory commands 40%+ CPM premiums on buy-side platforms. What publishers, brands, and agencies need to understand to capture the upside.
Read more →Clean rooms have moved from enterprise curiosity to standard infrastructure. Publishers without a clean room are increasingly priced out of premium programmatic …
Read more →Amazon unBoxed 2022 made AMC the centerpiece of Amazon's advertising story. Full-funnel path analysis, overlap reporting, custom attribution — and a hard …
Read more →DoubleVerify and IAS are pivoting toward attention measurement. With Adelaide and Lumen gaining traction, the case for replacing MRC viewability benchmarks is …
Read more →LiveRamp's ATS has launched broadly. Publishers with logged-in users are commanding authenticated inventory CPM premiums. But the post-cookie divide between …
Read more →Facebook's Q1 2021 revenue was up 48% despite ATT. Here's how Aggregated Event Measurement and modeled conversions work — and what advertisers are no longer …
Read more →iOS 14.5 launched April 26 with ATT opt-in required. Initial opt-in rates are landing around 25%. Facebook Audience Network CPMs have already collapsed. Here's …
Read more →Google announced it will not build or use alternate cross-site tracking identifiers after cookies. This separates Google from UID2, LiveRamp, and the entire …
Read more →The Trade Desk launched UID2 as a hashed-email identity framework. It's technically sound — but governance questions about buy-side control of shared industry …
Read more →Apple's ATT framework requires explicit IDFA opt-in starting with iOS 14. With opt-in rates potentially below 40%, mobile programmatic faces its largest …
Read more →After the BLM protests and brand pullbacks from social platforms, the industry is evolving past blunt keyword blocking toward values-aligned brand suitability …
Read more →IAB Europe's TCF 2.0 is open for public comment. What changed, what the legitimate interest controversy means, and whether this actually satisfies GDPR.
Read more →The IAB released ads.txt in May and publisher adoption is growing. Here's exactly how the spec works, why it matters for buyers, and what exchanges risk by …
Read more →iOS 9 shipped yesterday with content blocker support. Peace hit number one in paid apps within hours. Mobile web publishers are facing a structural shift, not a …
Read more →The MRC/IAB viewability standard is now official. Here's how to audit vendor claims, renegotiate IOs, and set realistic performance benchmarks for your …
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